Trend Forecasts - Menswear
Fashion trend forecasters predict what's next, what colors, fabrics and styles consumers will be wearing a year from now. That information is valuable to the people who make and sell clothes. It's the business of betting on what will make shoppers spend money. The concept applies to not one, but all levels of the fashion industry including haute couture, ready-to-wear, mass market, and street wear.
Trend forecasting is an overall process that focuses on other industries such as automobiles, medicine, food and beverages, literature, and home furnishings.