Leon, the Japanese fashion magazine, has very little in the way of general-interest material, interviews with celebrities, or long-form articles. Almost 95% of the magazine is product information - with a majority of the content veering into unabashed advertorial “tie-up.” All the major luxury brands are represented.

For suits, the range spans from Ralph Lauren to Paul Smith to obscure Italian tailors. Few items gain attention outside of apparel – only cigars and whiskeys, but even these generally appear as accessories to a wardrobe rather than areas in which the gentleman should develop expert knowledge.