Bloom is the first magazine showing flower trends in fashion design, lifestyle, and society in general. Inspirational photography and texts covering all aspects of the industry from fashion, interior design, and decorating, to flower designers, growers, buyers, retailers, distributors, and consumers.

 Each issue of the magazine is devoted to focusing on a specific theme, and includes colorcards. This comprehensive, horticultural, forecasting magazine is creatively presented in approximately 150 full-color pages.