Previous is the new magazine from the publishers of Zoom On Fashion that collects all the photos of pre-women's collections of the best brands in the world. Stylists produce and present international buyers a complete collection actually called pre-collection because it comes well ahead (by about 3 months) compared to the official collection.
Fresh, fast and full of interesting ideas, the pre-collection contains all the ideas that the designer will develop later in the collection of the season. As there is no official event (like the runway) which press and buyers can attend to, images of pre-collection have always been rare and not easily accessible, although extremely important.
For the first time ever, a magazine presents the public what only a selected group of buyers could admire in the show-rooms of the maisons. Previous, or 'well ahead', in advance, as the images it contains, will enable professionals to admire and be inspired by the creations of the most prestigious international brands, months before seeing their shows.
Large format, high-quality photos, enlargements of the finest clothing as well as an introductory text on trends and key fashion details and colors for every brand shown, make Previous an extremely useful working tool for designers, creative fashionistas and especially for buyers looking to find the initial guidelines of the season.
Published twice a year (June for the spring / summer and November for autumn / winter)