Brand Building for Profit DVD provides a clear and precise explanation of what every apparel entrepreneur should consider when planning and starting a new fashion label. It also explains the many financial benefits of brand building. In today’s brand conscious world, apparel companies such as Nike, Donna Karan, Juicy Couture, Quiksilver and Calvin Klein have all become iconic American apparel labels that have influenced global popular culture.
Brand Building for Profit examines the various steps a new company should take to begin this important brand-building process. A logo, trademark and a good story can lead to lucrative licensing opportunities—the goal of all new apparel manufacturers. Additionally, creating a recognizable brand will also allow the manufacturer to demand a higher price for their product, because branded goods have a certain perceived value, often of consistent quality and fit.
When reading Brand Building for Profit, you will begin to understand the process of creating a brand, and the many possible branding opportunities that are available in today’s global marketplace to apparel designers and manufacturers.