Asiana is the UK's biggest selling Asian fashion and lifestyle magazine targeted at the South Asian population (people originating from India, Pakistan, Bangladesh, and Sri Lanka).

Published quarterly, this magazine is heavily editorial-led, with focus on fashion, beauty, health, entertainment, and lifestyle and travel features. It is a bible of the latest Asian fashion trends. Asiana stands out as the only magazine showcasing all of Britain's leading Asian fashion brands, as well as showcasing designers of clothes and jewelry from all around the world.