The Pocket Textile Merchandising + Marketing is best described as ‘All About Textile Merchandising & Marketing.’ In today's competitive marketplace, a textile merchandiser must have more than just the basic information to survive. This great book is in many ways a perfect introduction to the practical aspects of textile merchandising and marketing. Excellent handbook for designers, merchandisers, marketing personnel, production departments, salesmen, pattern makers, buying offices, sourcing agents, factories and industry executives from around the world. The ideal guide when dealing with overseas factories and production agents in person or by phone, fax or email.
Hardcover 5.5 x 4 x 1 inches